Fresh beats frozen, consumers say

Consumers in the US and Japan could save money and reduce their carbon footprint into the bargain, if only they were prepared to buy salmon that has been frozen and shipped by sea instead of carried fresh, by air, thousands of miles. The trouble is, as Vince McDonagh discovers, most of them are not yet prepared to make that change.

Read his article, on page 50 of February’s Fish Farmer magazine, online here.